Summary

<b>The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: The Future of Competition: Co-Creating Unique Value with Customers.<br><br></b>This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book The Future of Competition shows how commercial advantage used to be created by manufacturing a better product. Nowadays value comes from the experiences of customers. In their book the authors explain the basic principles of co-creation and how businesses can implement them in order to increase the value of consumer products. This summary will teach you how to make co-creation your starting premise making your business more efficient your customers more loyal and your profits healthier.<br><br><b>Added-value of this summary:<br></b>��� Save time<br>��� Understand key concepts<br>��� Expand your business knowledge<br><br><b>To learn more read The Future of Competition and find out the key to becoming a forward-thinking company and staying on top in the future.</b><br>