Sun Tzu Strategies for Selling

<p><b>Winning sales tactics from the greatest strategist of all time</b></p><p>Through his bestselling books and popular seminars Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In <i>Sun Tzu Strategies for Selling</i> the author of the bestselling <i>Sun Tzu: The Art of War for Managers </i>interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.</p><p>Packed with brilliant insights that will help anyone who sells prevail over any competitor this new translation of <i>The Art of War </i>includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice object lessons and real-life how-tos such as:</p><ul> <li>Get your strategy straight</li><li>Win without fighting</li><li>Have a unique selling proposition</li><li>Know your competitor</li><li>Aim for big wins</li><li>Learn from lost sales</li></ul>