Sunday Drives

The Burma-Shave craze reached its zenith during the 1950s withmore than 7000 signs posted across the United States.</p><P>To market Burma-Shave Allen Odell an advertising wordsmithdevised the concept of sequential signs to sell his shaving cream.Typically six signs were erected with each of the first fivecontaining a line of verse and the sixth trumpeting the brand name.</p><P>Burma-Shave signs appeared in every state except ArizonaNevada and New Mexico. The creative people at Burma-Shave aswell as customers who sent in jingles of their own ultimatelycreated more than 600 of the rhymes.</p><P>In the world of advertising Burma-Shave stood as unique creatingsigns that became a part of the popular culture.</p><P>Although the Burma-Shave company is no more these fun littlerhymes hold great nostalgic value for those of us who fondlyremember them from our Sunday drives.</p>