Superfans

Customers followers subscribers.. Its easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?. But as entrepreneurs we have to remember that there are people behind all that data. People who are looking to us to be a leader to give advice and to care. In this dog-eat-dog world these are the people who are looking for someone who they can trust and who they know have their best interests in mind.. These are the people if you connect with them in the right way who will become Superfans.. Followers may like an Instagram post. Customers may buy a product. But Superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.. Whether youre a shy YouTuber just starting out or the leader of a Fortune 500 company your superfans are out there waiting for you to connect with them.. You dont need to change the entire world to build a successful business; you just need to change someones world.. People dont become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.