Superfans

Customers followers subscribers. <p/> It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? <p/> But as entrepreneurs we have to remember that there are people behind all that data. People who are looking to us to be a leader to give advice and to care. In this dog-eat-dog world these are the people who are looking for someone who they can trust and who they know have their best interests in mind. <p/> These are the people if you connect with them in the right way who will become Superfans. <p/> Followers may like an Instagram post. Customers may buy a product. But Superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. <p/> Whether you're a shy YouTuber just starting out or the leader of a Fortune 500 company your superfans are out there waiting for you to connect with them. <p/> You don't need to change the entire world to build a successful business; you just need to change someone's world. <p/> People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.