<p><em>Surveys That Work</em> explains a seven&ndash;step process for designing running and reporting on a survey that gets accurate results. In a no&ndash;nonsense style with plenty of examples about real&ndashworld compromises the book focuses on reducing the errors that make up Total Survey Error&mdash;a key concept in survey methodology. If you are conducting a survey this book is a must&ndash;have.</p>
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