Survival Math for Marketers

<p>This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues such as price sensitivity product distribution and sales estimates and provides the tools necessary to fully understand the basics of each.</p><p>Presented in an irreverent conversational style this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels <b>Survival Math for Marketers</b> is a fun easy-to-read introduction to the world of business math.</p>