Sustainability at mega-sport events in developing countries on the example of the 2010 FIFA World Cup South Africa

Seminar paper from the year 2012 in the subject Business economics - Business Ethics Corporate Ethics grade: 12 Leeds Metropolitan University course: Issues in the Events Industry language: English abstract: With the London 2012 Olympic Games sustainability within mega-sport events has come to attention again as the organisers of the event are seeking to create a truly green event (London2012 2009a London2012 2009b). But not only developed nations are hosting such large-scale events. Recently the FIFA World Cup was held in South Africa the Commonwealth Games in India and the next Olympics will be staged in Brazil (Konrad-Adenauer-Stiftung 2011). Thus this paper will deal with the following question. Can sustainability be achieved at mega-sport events in developing countries? The FIFA 2010 Soccer World Championships in South Africa will be used as a descriptive example of a past mega-sporting event. The goal of the paper is to answer this question while also giving a diligent insight and thorough understanding of the Triple Bottom Line Model.