Sustainable Management of Purchase Intention Use Statistical Analysis

This book was intended to determine what factors affect online shoppers’ purchase intention in the e-business environment and to verify how organizations’ internal and external dynamics may underlie the success of e-commerce companies the present study went beyond technology and targeted other factors that might have dramatic influence on online shoppers’ purchasing intention as well. Based on our research a conceptual model and a number of hypotheses were proposed. The factor analysis and structural equation modeling (SEM) were adopted for statistical and empirical analyses. The results showed positive correlations among the identified factors indicating a great influence of innovative performance in different areas of management strategies on e-purchase intention which have demonstrated a great impact from the awareness of sustainability development in e-commerce companies.