Sustainable Marketing

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative Fuller explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy products channel networks Communications pricing and market development. At a time when one is looking at global warming hydrocarbon taxes air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.