Sustainable Marketing

This book provides a comprehensive guide to Sustainable Marketing offering practical insights and strategies for businesses aiming to align their marketing practices with sustainability goals. With growing environmental concerns and a shift in consumer preferences towards eco-conscious choices businesses must adapt to the changing landscape by incorporating sustainability into their marketing strategies.The book begins by defining sustainable marketing and exploring the importance of aligning business practices with eco-friendly consumer values. It delves into the characteristics of eco-conscious consumers and how businesses can craft green branding that resonates with them. Subsequent chapters focus on developing eco-friendly products utilizing sustainable marketing strategies across digital and traditional channels and maintaining transparency to avoid green washing accusations.