English
Hardback
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About The Book
Description
Author
<p>This book proposes that sustainable marketing should be founded on a higher level of consciousness governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible integrated marketing strategy to boost transformational heritage tourism.</p>
Piracy-free
Assured Quality
Secure Transactions
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9781032386676
Publication Date
-29-11-2024
Pages
-274
Weight
-486 grams
Dimensions
-156x234x16.08 mm
