Sustainable marketing strategies and corporate image in Mwene-Ditu

This dissertation analyzes the impact of sustainable marketing strategies on the brand image of local businesses in Mwene-Ditu DRC. Through a survey of 96 companies the study reveals a still marginal adoption of sustainable marketing hampered by a lack of skills institutional support and communication. However the results show that a well-structured authentic approach can strengthen customer loyalty and improve brand perception. The author proposes a conceptual framework integrating environmental social and economic dimensions and formulates concrete recommendations for companies and local authorities.