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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
About The Book
Description
Author
Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma chair of marketing at IIM Ahmedabad and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic
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Details
ISBN 13
9788184007602
Publication Date
-24-01-2023
Pages
-264
Weight
-189 grams
Dimensions
-129x198x16.04 mm
Imprint
-Penguin Random House
Details
ISBN 13
:
9788184007602
Publication Date
:
24-01-2023
Pages
:
264
Weight
:
189 grams
Dimensions
:
129x198x16.04 mm
Imprint
:
Penguin Random House
Publisher
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