SWOT Analysis of McDonald's and Derivation of Appropriate Strategies

Essay from the year 2012 in the subject Business economics - Business Management Corporate Governance grade: Merit Prifysgol Cymru University of Wales course: Strategic Management language: English abstract: This essay deals with the SWOT Analysis of McDonald's and the selection of the final strategy derived amongst all strategies revealed for the 'Products'. Firstly an overview of the McDonald's was given and then SWOT Analysis which was made by the team and the determined strengths weaknesses opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO TO WO and TW strategies. All the strategies were evaluated; finally the selected strategy for Germany and the reasons for the selection of it were explained.