Systematic Data Collection

The process of collecting accurate data through interviewing questionnaires and other methods has not always been clear. However data collection in field settings can be done in a structured systematic and scientific way. These authors show us how. First they focus on the importance of finding the right questions to ask. By providing a variety of formats - triadic comparisons and rating scales for data collection both oral and written methods - and stressing cultural relativity Weller and Romney suggest ways to improve not only the data collected but also the interpretation and analysis of such data. Primarily addressed to qualitative social scientists this volume is also appropriate for anyone who wants to study attitudes and beliefs. In particular it is an ideal text for courses in anthropology linguistics qualitative research methods health care and survey research.