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About The Book
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<p>Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. <em>Taken for a Ride</em> reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.</p>