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About The Book
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<p>Retail professionals know that successful selling means building a clientele. However traditional sales training still puts too much attention on the seller and on developing strategies for the short-term sale. </p><p><I>Taking the I Out of Clientele</I> turns the conventional wisdom of selling on its head by moving the focus from the seller to the customer where it truly belongs. After all no one likes to be sold. Customers want to be helped. </p><p>With simple easy-to-apply strategies retail expert Cheryl Beall shows how to turn potential customers into lifetime clients. You'll discover a selling style that is more natural more comfortable and ultimately more effective as she reveals her proven secrets: </p>* The Don'ts and Do's of Selling* The Indispensable Art of Intelligence Gathering* The 30-60-90 Day Contact Calendar * The WIFM- One Thing We Just Can't Live Without</p><p>You'll also find tips for creating an effective Rapid Response thank-you note a tactical telephone approach and a client book that really gets results.</p><p>By changing the question from what can I sell the customer? to what does the customer need?</p><p><I>Taking the I Out of Clientele</I> turns a simple business transaction into a relationship. The result is not only happier customers.</p><p>It's better business.</p>