Tales of Sales

How did a heat-sensitive product like Snickers find a market in India’s harsh summers?How did Pantaloons turn festival frenzy into customer loyalty?What helped Nivea crack the code to win the South Indian market?Sales isn't just about products. It's about people instincts and timing.Tales of Sales brings you real stories—fun relatable and filled with insight. Whether it is street-smartness pre-empting the customer’s mood or an impactful corporate pitch – each tale reveals what makes people say ‘yes’.It’s not a textbook—it’s a toolkit. Perfect for freshers young professionals or anyone who deals with their customers directly. If you work with people this book will work for you.You’ll learn:? How to adapt in real time;? Why good salespeople need to be good listeners first;? Emotional intelligence matters more than a perfect pitch;? To handle rejection with grace and resilience;? Building lasting relationships not just transactions.