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About The Book
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\If You Were Ever In Doubt About How Important Marketing Is To The Success Of Your Business Read This Book. If You Want To Know How To Develop Implement And Track A Successful Marketing Plan Read This Book. If You Want To Ground Your OrganizationS Marketing Efforts In Reality Instead Of Arm-Waving Read This Book.\ Donald J. Mccubbrey Ph.D. Clinical Professor Daniels College Of Business University Of Denver