Targeting the Mature Traveler

<b>This book provides a profile of the mature travel market based on recent research by review sites tour operators and agents and national press.</b><p>It identifies recent trends with potential growth in destinations types of holiday the criteria holidaymakers use when planning a holiday and how the final choice is made.</p><p>Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors and travel trends into 2021 and beyond.</p><p>Despite significant changes globally as the coronavirus became a pandemic the strategic approach identified here still forms a sound basis for taking the industry forward.</p><p>Whether you are a student on a travel and tourism course part of the global travel agency network a tour operator or provider of products and services this book covers the underpinning profile of who the 50+ mature customer is what they are looking for and ultimately strategies to inform and encourage them to buy in the future.</p>