Tata

Mircea Raianu’s study of the Tatas is an exciting intervention into the business history of India. Using a host of new archival materials, Tata will prove valuable to anyone interested in India’s largest corporation and the history of global capitalism.”― Douglas Haynes, author of Small Town Capitalism in Western India “A highly readable work of meticulous scholarship, Raianu’s is the first study of the Tatas by a professional historian. This will be an indispensable book for all who are interested in the rise of Indian capitalism.”― Medha Kudaisya, author of The Life and Times of G.D. Birla “Mircea Raianu’s impeccably researched and rigorously argued Tata is the definitive study of the pioneering global corporation without which neither the Indian economy nor the Indian consumer will likely survive. It is also an exemplary model for a new kind of business history that skillfully weaves together reflections on capitalist economics, nationalist politics, corporate culture, and the ethics of entrepreneurship.”― Sumathi Ramaswamy, author of Terrestrial Lessons: The Conquest of the World as Globe “What role did India’s storied business house play in the formation of the modern nation state? Mircea Raianu retrieves from the company archives a story that has not yet been told about Tata’s image as the quintessentially Indian entity that is also a thoroughly global company. This superbly researched business history offers a nuanced explanation of the link between the company’s fabled philanthropic legacy and its corporate interests worldwide.”―Tarun Khanna, author of Trust: Creating the Foundation for Entrepreneurship in Developing Countries