Tata: The Evolution of A Corporate Brand
English


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About The Book

A series of high-profile acquisitions including Jaguar Land Rover and Corus Steel together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car) is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence in a variety of areas including steel tea chemicals communications and software Tata now stands 65th in the world brand valuation league. But what is the T
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Details

ISBN 13
:
9780670084067
Publication Date
:
03-08-2010
Pages
:
240
Weight
:
323 grams
Dimensions
:
152x229x16.04 mm
Imprint
:
Penguin Random House India Pvt.Ltd.