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About The Book
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A series of high-profile acquisitions including Jaguar Land Rover and Corus Steel together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car) is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence in a variety of areas including steel tea chemicals communications and software Tata now stands 65th in the world brand valuation league. But what is the T