Tatalog (PB)
English


LOOKING TO PLACE A BULK ORDER?CLICK HERE

Piracy-free
Piracy-free
Assured Quality
Assured Quality
Secure Transactions
Secure Transactions
Fast Delivery
Fast Delivery
Sustainably Printed
Sustainably Printed
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.

About The Book

Engaging and inspiring stories of Tata companies that underwent several tribulations yet demonstrated the principles which the company stands for! . TATAlog Log (English) = Record-keeping device Log (Hindi) = People . From steel to beverages and from supercomputers to automobiles TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced and the forward thinking and determination that have raised the brand to new heights. . Among the engaging and inspiring stories told here are those of Tata Indica the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of Indias largest industries; and Tata Finance which underwent several tribulations yet demonstrated the principles which Tata stands for. . Written by a TATA insider TATAlog reveals the DNA of every TATA enterprisea combination of the virtues of being pioneering purposive principled and not perfect along with tremendous human effort.
downArrow

Details