English
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About The Book
Description
Author
In <em>Team Sports Marketing</em> author Kirk Wakefield dispels demonstrates that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification where consumers are not just loyal customers but have become brand fanatics.
Piracy-free
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Details
ISBN 13
9780750679794
Publication Date
-08-12-2006
Pages
-288
Weight
-469 grams
Dimensions
-152x229x15.5 mm
