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About The Book
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We live in a world where science and technology shape the global economy and everyday culture where new biotechnologies are changing what we eat and how we can reproduce and where email mobiles and the internet have revolutionised the ways we communicate with each other and engage with the world outside us.Technoculture: The Key Concepts explores the power of scientific ideas their impact on how we understand the natural world and how successive technological developments have influenced our attitudes to work art space language and the human body. Throughout the lively discussion of ideas is illustrated with provocative case studies - from biotech foods to life-support systems from the Walkman and iPod to sex and cloning from video games to military hardware. Designed to be both provocative and instructive Technoculture: The Key Concepts outlines the place of science and technology in today's culture.