Technofeudalism
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About The Book

Yanis Varoufakis is an economist political leader and the author of numerous bestselling books: <i>Talking to My Daughter: A Brief History of Capitalism</i> <i>Adults in the Room</i> a memoir of his time as finance minister of Greece and an economic history of Europe <i>And The Weak Suffer What They Must</i>? His most recent is <i>Another Now: Dispatches from An Alternative Present</i>.<i> </i>Born in Athens in 1961 he was for many years a professor of economics in Britain Australia and the USA before he entered politics. He is co-founder of the international grassroots movement DiEM25 and a Professor of Economics at the University of Athens. A book for anybody who wants to understand the mess we're in - and since we're all in this mess that makes it a book for everybody With superb storytelling Varoufakis shows how capitalism has eaten itself alive mutating into an entirely different and more dangerous beast and calls on us to free ourselves from digital serfdom Provocative and accessible this is sure to be a key touchstone in debates about the future of the global economy Original as always ... This is compulsive and necessary reading for all who want to see a better world What if capitalism died and no one noticed - not even the capitalists? Digital platforms usurped capitalism and installed something far worse. This book is an urgent demand to seize the means of computation <p>*A <i>GUARDIAN </i>BEST FORTHCOMING BOOK OF 2023*<br><br><b>The #1 bestselling economist opens our eyes to the new power that is reshaping our lives and the world.</b><br><br>'Utterly accessible deeply humane and startlingly original' NAOMI KLEIN on <i>Talking To My Daughter</i><br><br>---<br><br>No one noticed when capitalism was ... replaced.<br><br>Perhaps we were too distracted by the pandemic or the endless financial crises or the rise of TikTok. But under cover of them all a new and more exploitative system has been taking hold.<br><br>Insane sums of money that were supposed to re-float our economies went to big tech instead. Having privatised the internet big tech has been able to replace capitalism's twin pillars - markets and profit - with its platforms and rents. With every click and scroll we labour like serfs to increase its power. Welcome to technofeudalism: the new power that is reshaping our lives and the world and the greatest current threat to social democracy.<br><br>Drawing on stories from Greek Myth and pop culture from Homer to <i>Mad Men</i> world-famous economist Yanis Varoufakis explains this revolutionary transformation: how it enslaves our minds how it rewrites the rules of global power and ultimately what it will take overthrow it.<br><br>---<br><br><b>'A book for anybody who wants to understand this mess we are in - and since we are all in this mess it is a book for everybody' </b>Slavoj Zizek</p> <p>*A <i>GUARDIAN </i>BEST FORTHCOMING BOOK OF 2023*<br><br><b>The #1 bestselling economist opens our eyes to the new power that is reshaping our lives and the world.</b><br><br>'Utterly accessible deeply humane and startlingly original' NAOMI KLEIN on <i>Talking To My Daughter</i><br><br>---<br><br>No one noticed when capitalism was ... replaced.<br><br>Perhaps we were too distracted by the pandemic or the endless financial crises or the rise of TikTok. But under cover of them all a new and more exploitative system has been taking hold.<br><br>Insane sums of money that were supposed to re-float our economies went to big tech instead. Having privatised the internet big tech has been able to replace capitalism's twin pillars - markets and profit - with its platforms and rents. With every click and scroll we labour like serfs to increase its power. Welcome to technofeudalism: the new power that is reshaping our lives and the world and the greatest current threat to social democracy.<br><br>Drawing on stories from Greek Myth and pop culture from Homer to <i>Mad Men</i> world-famous economist Yanis Varoufakis explains this revolutionary transformation: how it enslaves our minds how it rewrites the rules of global power and ultimately what it will take overthrow it.<br><br>---<br><br><b>'A book for anybody who wants to understand this mess we are in - and since we are all in this mess it is a book for everybody' </b>Slavoj Zizek</p>
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