Technology and Workflows for Multiple Channel Content Distribution

<p>This book addresses the emergence of multi-channel broadcasting. Televisions PCs handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.<br><br>No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.<br><br>Readers will acquire an overview of not just the technology but processes that impact the creative process and new cross-platform advertising sale/buy model. </p>