Television Journalists Perception on Islamic Banking Development

The birth of Islamic economics in Indonesia was marked by the inauguration of Muamalat Bank in 1992 by President Soeharto. Since 2014 there are 12 Islamic banks 22 Islamic business units and 163 rural Islamic banks. However market share of Islamic banks in Indonesia only reached 5.5 percent of the total assets of Indonesian banking in August 2014. This happened because the Islamic banking information has not been well received in the community. Television journalists through the reporting of Islamic banking in television have contributed significantly to spread this information. According to Statistics Board of Indonesia (2012) 91.5 percent of the community age 10 and above watched television. This book is conducted with survey to 100 television journalists in Jakarta which have experienced more than one year. The aims of this book are: (1) to analyze television journalist intention in making Islamic banking news (2) to analyze factors affecting journalist television intention in making Islamic banking news. Descriptive analysis theory of planned behavior (TPB) and structural equation modeling (SEM) are used in data processing of this book.