Territorial marketing

Nowadays economic development is an imperative for local authorities who have become responsible at least in part for this development must influence the main factor of this development: small and medium-sized enterprises. Indeed local development depends on the establishment and presence of small and medium-sized businesses. They are the ones who create jobs for local residents and finance local authorities through the taxes they pay. As a result a region without businesses is not viable and is condemned to decline and to the loss through the knock-on effect of more businesses and inhabitants tempted to live where they can find work.The region is now at the heart of territorial development strategies led by local players particularly local authorities. In this context a marketing approach has been adopted with a view to promoting territorial development projects be they economic tourist cultural or other and thus strengthening its attractiveness in the face of competition. However despite the similarities.