Tested advertising methods
English

About The Book

<p><br></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>A legend in advertising for more than 60 years John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.</span></p>
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