The 360° Corporation

Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental social and governance criteria; clicktivists create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple greenwashing or pinkwashing? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress bestselling author Sarah Kaplan shows in The 360° Corporation how trade-offs rather than being confusing or problematic can actually be the source of organizational resilience and transformation