The 5 Rules of Megavalue Selling

<p>Why are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?</p><p>This book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story readers discover the “VALUE” rules a five steps approach salespeople use to win sales on value not price.</p><p>Megavalue Selling is a book salespeople can’t put down. Written for salespeople managers startup entrepreneurs and business owners eager to learn about mastering customer conversations about value this book gives readers:</p><p>-Perfect questions for identifying a customer’s existing and unrecognized value drivers.</p><p>-How to handle price pushback and commoditization.</p><p>-Practical approach for presenting proof.</p><p>-Actionable steps for identifying all decision influencers and their roles.</p><p>-Simple techniques to align value propositions with customer issues.</p><p>Mark Holmes distilled four decades of sales experience research consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that’s easy to apply. Mark learned B2B selling by making sales to CEO’s in his twenties and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal FOX Business and Sales and Marketing Management.</p>