The Achilles Effect

<p><b>A discussion of pop culture messages about masculinity their impact on boys and the benefits of introducing more gender balance to boys' lives.</b></p><p>When most people think about gender stereotypes and children they envision princesses dolls and pink clothing. Few consider the warriors muscle-bound action figures and T-shirts covered in graffiti and skulls that are assumed to signify masculinity. </p><p>The pop culture environment that surrounds boys introduces them to a world where traditionally masculine traits-like toughness aggression and stoicism-are highly esteemed and where female influence is all but absent. </p><p><i>The Achilles Effect</i> explores gender bias in the entertainment aimed at primary school boys focusing on the dominant themes in children's TV shows toy advertising movies and books: gender stereotypes of both sexes male dominance negative portrayals of fathers breaking of the mother/son bond and the devaluing of femininity. It examines the gender messages sent by pop culture provides strategies for countering these messages and encourages discussion of a vitally important issue that is rarely talked about-boys and their often skewed understanding of gender. </p><p><i>The Achilles Effect</i> is a guide for parents educators and students who want to learn more about male and female stereotypes their continued strong presence in kids' pop culture and their effect on young boys. </p>