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About The Book
Description
Author(s)
In this actionable roadmap to improved marketing ROI Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape respond to consumers’ new tech-enabled paths-to-purchase and overcome behavioral barriers to more effectively and efficiently build brands and business.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5456
₹7011
22% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781442257047
Publication Date
-29-11-2016
Pages
-224
Weight
-398 grams
Dimensions
-152x229x15.88 mm
