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About The Book
Description
Author
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation creativity media planning operations and speciality advertising.</p><p></p><p>The distinguished contributors reflect a global mix of academic and professional backgrounds and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
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₹19012
₹19116
0% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780761912392
Publication Date
-10-02-1999
Pages
-562
Weight
-752 grams
Dimensions
-152x229x28.98 mm
