The Aesthetic Shift

<p><strong style=color: rgba(0 102 204 1)>In a society saturated with <em>simulacra</em> Reality is no longer reported but edited traded and sold.</strong></p><p></p><p><strong style=color: rgba(230 0 0 1)>Everything you know is wrong.</strong><strong> </strong>Years of post-truth ideologies and international propaganda convinced everyone the aesthetics of reality and reason language and perception are distorted more so now by the Digital Revolution. </p><p>Society woke up to cultural critique at the highest level of <strong style=color: rgba(68 68 68 1)>existential toxicity</strong> and queasy scientists swerve to find a meta-physically coherent answer to a ragbag of warranted beliefs lampooned by humanities. </p><p>From Plato to Žižek philosophical invasion has constrained human knowledge to skepticism will to art normativity to value.</p><p>But <strong><em>what triggers our mind to attribute epistemic and/or moral value to phenomena at individual and social level to the cost of false absolutes and alienating the fabric of society? Is value a property inherent in objects events or is it a quality people ascribe to them?</em></strong></p><p>In 21st century aesthetic experience is ever such predominant and an official theory of <strong>[mis]</strong>understanding ever so required.</p><p></p><p>Largely based on his 2022 BA thesis from the University of London <em>The Aesthetic Shift</em> is Bozzino's authoritative cutting-edge probe into the aesthetic falsification of epistemic value and its snowball effect on normativity. </p><p></p><p>In 1968 Nelson Goodman made an observation about aesthetic forgery that has never been fully appreciated. Goodman described a case where the viewer is confronted with an original work and a forgery perceptually indistinguishable from true. On the basis of lab tests we know which of the works is forged but cannot see any difference between them.</p><p></p><p>Bozzino's interdisciplinary assessment begins at the intersection of expression representation and interpretation crossing natural and social sciences to sift through epistemic desiderata perceptual discrimination moral intransigence and everyman's practical interests - the <strong style=color: rgba(0 138 0 1)>political self</strong>. </p><p>A synoptic survey of how fundamental aspects of reality truth and morality <strong>=</strong> our value judgment can be distorted or customized by aesthetic factors creating a conflict between epistemic and aesthetic norms in the blink of an eye. </p><p> </p><ul><li>The <strong>1°</strong> <strong>book</strong> to collect fresh insights from aesthetic normativity teasing new research paradigms in the metaphysics of value <strong>process philosophy </strong>and <strong>strategic</strong> <strong>realism</strong></li><li>One-of-a-kind influential monograph riding the new waves of normative conflict jurisprudence and neurodynamics</li><li>For early researchers and scholars in philosophy of mind and psychology social scientists moral philosophers and those interested in the broad value theory. </li></ul><p></p><p><strong style=color: rgba(230 0 0 1)>EXCLUSIVE:</strong><strong> Featuring Bozzino's private letter to the late </strong><strong style=color: rgba(0 102 204 1)>Edmund Gettier</strong><strong> just before his death.</strong></p>