The Algebra of Sales and Persuasion

<p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career he has traversed the globe selling technology - visiting over 80 countries 50 states and closing deals on 6 different continents.</span></p><p><br></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>In this book Brad shares practical formulas original research and perspectives that will enhance you sales skills and provide you with actionable strategies. Chock-full of stories and takeaways he shares lessons learned from experiences in Singapore Germany China Italy Argentina Belgium India France and more.</span></p><p><br></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>You'll learn...</strong></p><p><br></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What is the </span><u style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>ORIGINAL SIN</u><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> of Selling?</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>How to use </span><u style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>MICROSTORIES</u><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> in your sales pitch.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Do people really buy based on </span><u style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>EMOTION</u><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>?</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>How to win the battle of </span><u style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>GUT FEELING</u><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>.</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What is the best </span><u style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>SALES METHODOLOGY</u><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>?</span></p><p><br></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>...and so much more.</span></p>