Alignment Advantage

<p><b>Strategy culture and customers are the key elements of any business. But to truly succeed they need to be effectively built refined and aligned.</b> <p/>Studies show that organizations which are highly aligned are 72% more profitable than their competition. <b><i>The Alignment Advantage</i></b> shows how you can achieve this through a practical and proven framework which can be adapted to all businesses whether it's a small start-up multinational organization or somewhere in between. <p/>Arguing that Simon Sinek's start with why approach is compelling yet flawed and Peter Drucker's claim that culture eats strategy for breakfast is a myth Richard Nugent creates a clear accessible blueprint for a more successful collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND Wagamama and The Empire State Building <b><i>The Alignment Advantage</i></b> cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success refine your processes and align your efforts to target your customers and clients.</p>