Americanisation of European Business
English


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About The Book

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945 as well as the actual influence on European industries companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency business leaders US multinationals regional networks and institutions as well as the actual transfer process and potential political cultural and institutional barriers. The final section c

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Details

ISBN 13
:
9780415171915
Publication Date
:
07-05-1998
Pages
:
252
Weight
:
455 grams
Dimensions
:
156x234x14.95 mm
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