The Anatomy of Persuasion

<p><strong>This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.</strong></p><p>Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? </p><p><em>The Anatomy of Persuasion</em> literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: </p><ul><li>apply the two major principles of communication</li><li>perceive the needs of others</li><li>present the features and benefits of their idea</li><li>understand the subconscious decisions people often make</li><li>create a logical error-free proposal (oral or written) that will win the day</li></ul><p><em>The Anatomy of Persuasion</em> provides you with a unique proven step-by-step analytical thinking process that anyone can use to analyze organize and present information in a persuasive way.</p>