Art and Craft of Feature Writing

<b>Storytelling--how to catch and hold a reader's interest through artful narration of factual material</b><br> <b> </b><br> William E. Blundell one of the best writers on one of America's best-written papers--<i>The Wall Street Journal</i>--has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: <p/> - How and where to get ideas<br> - What readers like and don't like<br> - Adding energy and interest to tired topics<br> - Getting from first ideas to finish article<br> - The rules of organization<br> - How--and whom--to quote and paraphrase<br> - Wordcraft leads and narrative flow<br> - Self-editing and notes on style <p/> ... plus many sample feature articles.