THE ART AND SCIENCE OF POWERFUL BUSINESS WRITING

The Art and Science of Business Writing is a concise well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don’ts are provided in the book. The book explains how to convey our contention with a logical cogent and convincing argument that is powerful enough to change the reader's belief and make him buy our message. A special focus is laid on making the communication respectful tactful and non-offensive.Getting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter the contractual tenability of your contention the strength of supporting documents relationships with the customer relentless follow-up etc. will collectively decide success or otherwise. The book is full of ‘before’ and ‘after’ examples highlighting undesirable and desirable versions with commentary.