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About The Book
Description
Author
There are several well-ingrained assumptions regarding the dynamics of work and business activities which can be refuted. Some examples of these widespread assumptions in the business and work environments are: employees being viewed as commodities competitors perceived as threats companies’ resources seen as limited and customers perceived as scarce and difficult etc. All which leads to the question Is there a way to perform business activities more humanely?This book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book both in the business environment and the workplace. When readers put these principles into practice positive ripple effects are bound to affect other stakeholders of the organization they work for or own.This book includes aspects related to mission and vision passion business mindset organizational learning improvement of business conversations use of constructive criticism and improvement of relationships with the most relevant stakeholders (customers suppliers intermediaries community and employees etc.). The book also includes a discussion of creativity and the innovation process as well as other factors that create a healthy business environment. Extensive appendices include topics such as negotiation marketing use of social media and others.