THE ART OF CREATIVE THINKING REVEALS HOW WE CAN TRANSFORM OURSELVES OUR BUSINESSES AND OUR SOCIETY THROUGH A DEEPER UNDERSTANDING OF HUMAN CREATIVITY. ROD JUDKINS LECTURER AT THE WORLD-FAMOUS ST MARTIN`S COLLEGE OF ART HAS STUDIED SUCCESSFUL CREATIVE THINKERS FROM EVERY WALK OF LIFE THROUGHOUT HISTORY. DRAWING ON AN EXTRAORDINARY RANGE OF REFERENCE POINTS - FROM THE DADA MANIFESTO TO NOBEL PRIZE WINNING ECONOMISTS FROM ANDY WARHOL`S STUDIO TO EINSTEIN`S DESK - HE DISTILS A LIFETIME`S EXPERTISE INTO A SUCCINCT SURPRISING BOOK THAT WILL INSPIRE YOU TO THINK MORE CONFIDENTLY AND CREATIVELY.