The Art of Executive Appearance

The prospect of being watched by millions of viewers around the globe can be terrifying. what impression do you want to make on a global audience? will it raise or lower your company's value? will it open new partnerships for you? an executive who exudes confidence and authority will build a stronger and more profitable brand. this best-selling book's unique approach to crafting an on-camera presence was developed from time-tested insight. it provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image. content included: * choosing the right outfit for your next camera appearance * develop color consciousness and learn makeup basics * capitalize on body language and build confidence * 23 quick tips for tv success the author distills from years of camera-facing anchoring of news and special reports on bloomberg tv, cnbc and other networks. and from over a thousand interviews conducted, he has seen every conceivable mistake committed by the interviewees. leave nothing to chance. meet your new persona in the art of executive appearance. yousef gamal el-din is a news anchor, bestselling author and entrepreneur. with many years as the creator and face of top-rated international programs, he has developed cutting-edge strategic counsel on how to shape one's image for maximum clout on tv and on stage. in over a decade of live television, gamal el-din has hosted high-profile figures including heads of state, ceos and billionaires. he joined bloomberg tv in 2016 after five years as an anchor with cnbc in london. as a regional correspondent, gamal el-din courageously reported from hotspots across the arab world at defining historical moments. it was at egyptian television where his career began as a young broadcaster. he graduated with two journalism degrees from the american university in cairo, and is fluent in four languages. although a hardcore globetrotter, home bells ring in cairo and zurich.