About the Book -The Art of Problem Finding - Discovering the Unknown Knowns & Unknown Unknowns is the book that will serve its readers as a beacon for navigating the business world with innovation and strategic decision-making.Against the dynamic backdrop of the World Economic Forum's insights into the shifting skill sets that are required in the age of AI this groundbreaking book pioneers a departure from the conventional path of problem-solving to explore the fertile grounds of problem finding. It is here in the identification of unseen and unasked questions the seeds of revolutionary innovations and strategies are sown.Historically problem-solving has been the linchpin of progress since the dawn of the Industrial Revolution. However the emergence of AI and advanced technologies has sparked a significant paradigm shift compelling us to shift our focus from merely addressing existing challenges to proactively identifying and understanding new ones.This evolution underscores the book's core belief: in an age where AI reshapes every facet of our lives the real goldmine lies not in solving known problems but in uncovering the unknown.Through an extensive array of real-world examples and detailed case studies the book demonstrates the indispensable role of problem finding across diverse sectors such as technology real estate facilities management gold & jewellery automotive and more.It not only showcases how this approach has led to groundbreaking innovations but also equips readers with a comprehensive set of frameworks and tools to cultivate a problem-finding mindset.Central to the book's narrative is the exploration of essential skills necessary for thriving in this new terrain such as critical thinking curiosity adaptability cognitive flexibility etc.