The Art of Relationship Selling

<p><strong>We need trusting customer-supplier relationships now more than ever.</strong></p><p>Technology allows us to understand customers far better at a data level and gives us myriad new ways to communicate. But this explosion of data and technology also creates noise; noise we have to cut through to find trust.</p><p>Trust. It sits at the heart of <em>all</em> strong relationships. It is no less so in <em>customer</em> relationships.</p><p>And <em>without</em> trust the sales process becomes transactional. </p><p>The dynamics of a technology-based fast-paced commercially oriented world cause many salespeople to fall into the transactional-selling trap. Customers tune out salespeople who waste their time and don't provide value. As a result salespeople become disillusioned with the profession and seek quick fixes and less personal tactics to engage with customers.</p><p><em>The Art of Relationship Selling</em> teaches salespeople to move away from transactional selling and toward purposeful sustainable relationship selling to become the indelible magic that brings their brand...and purpose...to life in a way customers can feel and trust.</p><p><strong>If you're a salesperson who:</strong></p><ul><li>Finds it harder to connect with customers and believes there must be a better way</li><li>Is new to the profession and wants to know how to sell <em>purposefully</em></li><li>Wants to stay relevant in a changing world and be a 'linchpin' salesperson</li><li>Wants more trusting and rewarding relationships with your customers</li><li>Just wants to be better at what you do</li></ul><p><strong>...then this book is for you.</strong></p><p><strong>If you are a sales leader who:</strong></p><ul><li>Worries about the loyalty of your customers </li><li>Believes relationships can now be handled by technology </li><li>Wants a better sales culture</li></ul><p><strong>...then this book is for you.</strong></p><p>The shift from transactional selling to the art of relationship selling is a journey...and this book is your map.</p>