The Art of the Click

<p>Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business.<br /><br />How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is <em>The Art of the Click</em>?<br /><br />The answer lies in the power of direct-response copywriting.<br /><br />In this entertaining and highly readable guide copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques tactics and industry secrets to improve your copywriting get more clicks... and ultimately get more sales.<br /><br />You will discover:<br /><br />-- The single thing every great writer must do if they want to improve.<br />-- How anyone can learn to write a headline that will stop all potential customers in their tracks.<br />-- Where to find inspiration and how to feed ideas.<br />-- How you can get a customer physically nodding along with every word you write.<br />-- How to avoid waffle and make your copy more succinct.<br />-- How you can write irresistible offers than no one can refuse.<br />-- And much more!<br /><br />Pick up <em>The Art of the Click</em> now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...</p>