The association between the type of hotel and customer satisfaction

In a world where customers are more volatile and demanding than ever where internet made everything easy from choosing selecting looking for information and criticise how luxury hotels can make profit and do the difference ? How to be remembered ? What are customers looking for and expecting ? Does the size or type of hotel matters ? And is exclusivity influenced by it ? These are the questions I'm trying to answer. Satisfy customer's needs and desires is not enough anymore. They want to be surprised they want to feel special they want to live the best experience of their lives.