The Audience Experience

<p>The <em>Audience Experience</em> identifies a momentous change in what it means to be part of an audience for a live arts performance. Together new communication technologies and new kinds of audiences and audience research have transformed the expectations of performance and <em>The Audience Experience</em> explores key trends in the contemporary presentation of performing arts for audiences among them convergence marketing and co-creation children and young people as audiences and the screening of live performance. The book also presents case studies of audience engagement and methodology reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies sponsors stakeholders and scholars this collection of essays moves beyond the conventional arts marketing paradigm to build new knowledge about how audiences encounter value and experience quality in the performing arts.</p>